Coca ColaÒ Brand Collection

In 1886, John S Pemberton, a pharmacist in Atlanta, concocted the "elixir" that would become the world’s most popular soft drink. The drink was name Coca Cola by Pemberton’s assistant, Frank Robinson, who also developed the trade marked script that identifies the drink everywhere. On May 8^th 1886, Pemberton made his first retail sale. Before long Coca Cola was being sold in soda fountains, train stations, theater lobbies drug stores and department stores everywhere. Pemberton died two years later and, in 1891, the Coca Cola formula and the rights to it’s name were bought by Asa G. Candler. It was probably Candler who is most responsible for making Coca Cola one of the most reconizable brands in the world. He was a promoter by trade and marketed his product with energy, but more than anything always provided colorful point of sale materials to make sure the brand was always seen.